Revised Cadillac ELR to be unveiled in LA?

September 29, 2014
Rejecting reports that the Cadillac ELR may soon be discontinued, a company spokesman has confirmed that an upgraded model is on its way for the 2016 model year.

The revised hybrid luxury coupe will feature “engineering enhancements,” Cadillac’s David Caldwell recently told Edmunds, without elaborating.

General Motors has already confirmed that a redesigned version of the ELR’s stablemate, the 2016 Chevrolet Volt, will debut early next year at the North American International Auto Show in Detroit.

With an expected unveiling as early as November at the Los Angeles show, it is unclear if the revamped ELR will preview the next-generation Volt or simply showcase Cadillac-specific tweaks to the current-generation platform.

Just 774 ELR units have left showrooms in the first eight months of the year. Slow sales have been primarily blamed on its $75,000 price tag, which puts it into the same bracket as the entry-level Tesla Model S.

Acknowledging the lackluster sales, Cadillac’s top engineer, David Leone, recently noted that senior management may consider retiring the ELR rather than continuing the develop the nameplate on the next-generation Volt platform. Other executives previously argued that the electrified luxury model will not be judged solely in terms of sales volume, consistent with the broader attitude of incoming chief Johan de Nysschen.

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