Mercedes-Benz continues its co-branding deal with Nintendo by placing the GLA compact crossover front and center in a new Super Mario game.
In the recently-released Super Mario Maker the turtle-stomping plumber-turned-hero is back in a traditional side-scrolling adventure. Released for the franchise’s 30th anniversary, the twist is that the players get to create their own levels and upload them for others to play and comment on.
This week Mercedes uploaded its own playable level in the style of the original 8-bit Nintendo Super Mario Bros game. It even includes a mushroom “power up” that puts Mario behind the wheel of pixel-drawn GLA. In case there is any confusion, since the result looks kind of like a generic silver SUV, the designers make sure you can’t miss the words “Mercedes” and “GLA” written in blocks throughout the level.
The automaker made waves in August when it featured three models in Mario Kart 8. It was the first time Nintendo had ever included a real-world model in the fantasy racing game’s 23 years of publication. Those models included a 1934 Silver Arrow race car, a 1957 300SL Gullwing, and, well, the GLA.
Super Mario Maker is available on the Nintendo Wii U gaming system.
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