Cadillac global sales appear to have lost momentum, dropping by 2.5 percent in February.
After years of lackluster performance and under new leadership, General Motors’ luxury division achieved 7.5 percent global growth in 2015. The rise appeared to slow in January, and the brand is now flat for the first two months of the year.
Breaking the numbers down by market, February deliveries were up slightly in the US but down by more than 16 percent in China and nearly five percent in the Middle East. A 44.5-percent jump in Canada and a 29.5-percent gain in Mexico did not offset declines in the world’s largest auto market.
The trouble in China has been downplayed as a consequence of the SRX’s phaseout ahead of the new XT5′s arrival. GM suggests Cadillac was the fastest-growing luxury brand in China last year.
“The latest available data shows Cadillac with the highest average transaction prices in the U.S. market among mainstream luxury brands,” said chief executive Johan de Nysschen. “With rising brand prestige, the stage is set for the launch of two all-new models – the CT6 prestige sedan and XT5 luxury crossover.”
The company will begin delivering the CT6 flagship sedan in March, followed by the XT5 crossover.
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