Mazda enlists Duran Duran to help debut 2016 MX-5 Miata

August 31, 2014

In the pantheon of bizarre press releases comes this doozie: International Music Superstars Duran Duran to Headline 2016 Mazda MX-5 Miata Unveiling.

Apparently Mazda has reached deep into the recesses of the Reagan Era for a musical act to pair with the reveal of the fourth-gen MX-5. Three simultaneous global reveals will take place September 3 at 6:00 pm Pacific Time in Tokyo, Barcelona, and at Mazda Raceway Laguna Seca in Monterey, California. The unveil will also be aired on YouTube.

“In 25 years, both the car and the band have evolved while staying true to their roots. It is this combination of authenticity and endurance that makes the pairing of the MX-5 and Duran Duran so appropriate for this reveal,” said Mazda North America’s VP of marketing Russell Wager.

Not only is Mazda unveiling the highly-anticipated successor to its famous roadster, it’s celebrating the 25th anniversary of the iconic sports car this year. In New York, it trotted out 15 historic MX-5s to honor the best selling sports car of all time. 100 units of a special anniversary edition MX-5 sold out in 10 minutes in May.

This is all part of what we can only assume is an effort to target a broader non-car enthusiast audience. Mazda is also teaming up with New York Fashion Week’s FashionRocks event in order to make the larger public aware of the new Miata. The car will make an appearance at the FashionRocks broadcast on CBS on September 9.

If that doesn’t convince, last but not least, Mazda’s press release makes this claim: “Duran Duran ‘Hungry Like the Wolf’ for the New MX-5 Miata.”

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