Subaru is now expecting to deliver more than 500,000 vehicles in the United States market, besting the automaker’s previous estimate of 460,000 sales for 2014. If Subaru achieves its goal, it will be the first time that the automaker has ever sold more than half a million vehicles in the U.S. market.
“Our strong market performance has caused us to increase our year-end sales forecast beyond the notable 500,000 sales mark,” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. “The market is telling us that we are delivering products that consumers want at the right prices. When this compelling product is then reinforced by strong retailer representation and backed by a brand that consumers identify with, we can be positive on our future results.”
Last year Subaru sold 424,683 vehicles in the U.S., marking the company’s fifth straight year of record sales. Hitting the 500,000 unit mark would representing a 17 percent improvement over that tally.
Subaru has increased its sales by 19 percent so far this year, helped by the recent market launches of the Outback crossover and Legacy sedan. Subaru’s sales should jump again next year with the anticipated introducing of a WRX five-door hatchback.
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