Former Ferrari chairman Luca di Montezemolo capped sales at the Italian brand to 7,000 units to ensure exclusivity, but Marchionne believes there is room to responsibly grow Ferrari’s sales to the five-figure mark. Di Montezemolo resigned from his post at Ferrari earlier this week after bumping heads with Marchionne about the brand’s planned volume. Marchionne, CEO of Ferrari parent Fiat Chrysler Automobiles, will take the reins of the supercar maker on October 13.
Although not yet in control of Ferrari, Marchionne has already stated that he will boost production at the brand to meet the needs of the super-wealthy class.
“If that class increases, we should be able to follow them,” Marchionne told Bloomberg. Otherwise, “the waiting list will become too long, and people get tired.”
In May, Marchionne suggested that Ferrari could eventually sell 10,000 vehicles per year. It may take some time to reach that goal, but there is little doubt that Ferrari’s 7,000 unit ceiling will soon be lifted.
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