Cadillac weighing convertible, compact sedan

October 29, 2014
General Motors’ Cadillac division is considering a product expansion that would include a convertible model and a compact sedan, a new report finds.

According to Automotive News, Cadillac revealed to dealers at a September meeting that a convertible model is under serious consideration. No further details were leaked, but it’s possible that Cadillac’s proposed convertible could be an open air version of the ATS sedan. Back in 2012, Mark Reuss, then-president of GM North America and now the company’s product chief, stated that an ATS convertible was “pretty much designed” but noted that management was holding back on a final decision.

An ATS convertible would give Cadillac an answer to the BMW 4-Series convertible and the Audi A5 convertible.

Also discussed at the dealer meeting was a new compact sedan that would slot beneath the current ATS. First rumored in August, the small Cadillac sedan would utilize rear-wheel drive and compete directly with the Audi A3 and Mercedes-Benz CLA. A high-performance V-variant would be likely to take on the S3 and CLA45.

No timeframe was attached to either vehicle, but Cadillac will continue its product offensive with a V-version of the ATS at the Los Angele auto show followed by an unveiling of the company’s CT6 flagship at the 2015 Detroit auto show.

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