Aston Martin Cygnet axed?

September 28, 2013
Citing slow sales and long production times, a new report finds Aston Martin has ended production of the Cygnet, a two-door city car heavily based on the Scion iQ.

The Cygnet was introduced as a concept car in 2010 and launched a year later in order to lower Aston Martni’s fleet-wide emissions and boost its annual sales.  It shares most of its sheetmetal and its 97-horsepower 1.3-liter gas-burning four-cylinder engine with the iQ (sold as a Toyota in Europe) but it offers buyers a luxurious and highly-customizable interior.

Aston Martin has not published precise production figures but the Cygnet was unpopular by most means of measurement and the automaker likely did not sell the 20,000 examples a year it initially planned.  Curiously, the slow sales were largely attributed to how long it took to transform the iQ into a Cygnet.

“I’m not satisfied with Cygnet sales,” explained CEO Ulrich Bez in a September 2011 interview. “We can’t deliver as many as the customers want, as we don’t have enough stock. It is the sort of product a customer sees and decides they want on the spot – they don’t want to have to wait for their car to be built, but to drive it away there and then.”

Although production has reportedly ended, Aston dealers around the world still have a large supply of new Cygnets so it is not too late to purchase one.  The car retails for £31,995 (roughly $51,300) in its home country, considerably more than the £​10,995 (about $17,600) iQ.<![CDATA[
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