Ford details Sync 3 infotainment system

December 12, 2014
Ford has detailed its next-generation infotainment platform, known as Sync 3, that will replace the controversial MyFord Touch system.
Notably, the Blue Oval started from the ground up with a new software architecture, BlackBerry’s QNX, rather than keeping the Microsoft Auto technology that powered previous generations.

The company claims to have resolved many of the issues that plagued the first- and second-generation MyFord Touch system. Sync 3 is said to feature faster overall performance, more conversational voice-recognition, a more intuitive “smartphone-like” touchscreen and “easier-to-understand” graphical interface.

Many of the changes were inspired by Ford’s review of 22,000 customer comments and suggestions, along with the traditional research clinics and market surveys that typically drive such developments.

Drivers can now use familiar gestures, such as pinch-to-zoom and swipe, to navigate the menus. Ford claims the touchscreen response time has also improved, following widespread complaints of lag with MyFord Touch.

“We considered all the modern smartphones and mobile operating systems and created something familiar but unique,” said Ford’s global director of Human Machine Interface, Parrish Hanna.

The home screen has been split into three zone choices — navigation, audio and phone — with tile icons that provide quick access to the features that are used most often. “One Box Search” enables users to enter addresses or search points of interest without first poking deeper into a menu system.

The voice-recognition system has been modernized, reducing the number of steps required to complete a command. To play a particular Pink Floyd album in the library, for example, occupants can simply say “play The Dark Side of the Moon.” Drivers can also search for “Detroit airport,” rather than using the official name “Detroit Metropolitan Airport,” or “eleven twenty-five Main Street” instead of “one one two five Main Street.”

As expected, Sync 3 also provides integration with existing smartphone platforms. If drivers prefer to use Apple’s Siri technology, they can press down the “Push to Talk” steering wheel button when their iPhone is connected.

Ford’s AppLink system is said to have been overhauled, with automatic discovery of compatible apps such as Spotify, Pandora, or iHeartRadio. The company claims the feature is faster, more responsive and easier to use.

“The overall design of SYNC 3 allows for better integration with smartphones – resulting in a more user-friendly experience,” promises Ford’s AppLink product manager, Julius Marchwicki.

Sync 3 will begin arriving on new Ford vehicles sometime next year. The company has not yet detailed which models will be the first to offer the revamped infotainment system.

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