Nissan has released the first ‘Truckumentary’ video to drum up interest in the next-generation Titan pickup ahead of its official debut.
The series highlights the history of Nissan’s truck operations, along with the design, planning and engineering efforts behind the new Titan.
The series highlights the history of Nissan’s truck operations, along with the design, planning and engineering efforts behind the new Titan.
The first chapter introduces some of the people behind the project, including Nissan North America’s SVP of marketing, Fred Diaz, and the next-gen Titan’s product planner, Brent Hagan.
The Japanese automaker highlights its manufacturing history in the US market, which kicked off with the 1983 Job 1Truck, though the company’s truck roots trace back to the 1960 Datsun 1200.
“When people think about Nissan’s heritage, they think about great iconic cars like the 240Z,” says Hagan. “But honestly, Nissan’s start was made with pickup trucks.”
Several more ‘Truckumentary’ segments will air before the new Titan is unveiled at the Detroit auto show.
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