Nissan has released a teaser for the production Lannia sedan to be unveiled at the Auto Shanghai motor show later this month.
The mid-size sedan, shown last year in Beijing in concept form, is the first Nissan designed specifically for the Chinese market. That concept itself was based on the Friend-ME concept from Shanghai 2013.
It appears that the Lannia will share many design cues with the recently unveiled 2016 Maxima, such as a V-motion grille, boomerang lights and floating roof C-pillar. Nissan describes the design as “muscular and dynamic” with a character line that follows the front fender arches all the way down its flanks. It is expected, however, to be smaller than the Maxima and come equipped with a more fuel-efficient engine.
Spawned from Nissan’s China studio, it is said to have been designed for the the nation’s Balinghou, or Post-80s, Generation, a demographic of 240 million that has come of age during China’s massive economic boom years. Members of this group are characterized by entrepreneurship, consumerism, and tech-savviness.
The effort is part of Nissan’s push to sell 2 million vehicles a year in China, equivalent to about 10 percent of the overall market. The Lannia will be shown in its entirety April 20.
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