First Genesis dealer agreement signed

April 14, 2016

Less than six months since Hyundai Motor Company announced the launch of its luxury-oriented brand, North Freeway Hyundai has reached an agreement with the Korean automaker to sell and service Genesis vehicles.

The Houston-based dealer announced the agreement Thursday morning. It expects to have Genesis vehicles available for test drives as soon as this summer.

Hyundai’s North American arm began negotiating with existing Hyundai dealers shortly after the announcement, starting with those who were already certified to carry and service the automaker’s Equus and Genesis Sedans.

While the overwhelming majority of dealers who enter into agreements to sell the Genesis brand will likely be selected from among those who are currently certified, sources within Hyundai’s U.S. management previously told Leftlane that not all of them will necessarily make the final cut.

The Genesis brand will launch with the G90 sedan–which replaces the outgoing Hyundai Equus–later this year. The G80 will follow, replacing the current Genesis, with a new compact sport sedan and coupe expected to be officially announced shortly.

Photo courtesy of North Freeway Hyundai.

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