Ford offering $6,000 cash back on Focus Electric

After trimming $4,000 from the MSRP of its Focus Electric earlier this year, Ford is now offering up to $6,000 cash back and 0 percent financing for up to 60 months on its plug-in hatchback.

Although not listed on Ford’s consumer Web site, several dealers across the country are offering a manufacturer-backed $6,000 rebate on the Focus Electric. Buyers can also qualify for up to 60 months of 0 percent financing on the 2014 Focus Electric. Both deals started on January 16 and run through February 3.

Ford has not responded to our request for comment.

With a starting MSRP of $35,170 for 2014, that means a Ford Focus Electriccan now be had for just $29,170. The Focus is also eligible for a $7,500 federal tax credit, dropping the price to $21,670. Several states also offer credits for electric vehicle purchases, meaning in states like California the Focus electric can be purchased for under $20,000.

Ford’s cash back program puts the Focus Electric about on par with the Nissan Leaf. Nissan slashed $6,000 from the price of its entry-level Leaf last year, resulting in a starting MSRP of $29,650.

Although the price drop for the 2014 model year Focus Electric appears to be temporary, there has been speculation that $29,170 could be the plug-in’s new starting price for the 2015 model year.