The brand may not sound familiar to American drivers, but the majority of its vehicles are shipped to overseas markets. The company shipped more than 145,000 vehicles in 2013, a 20-percent jump over the previous year.
After experiencing financial difficulties several years ago, Ssangyong is now majority owned by Indian automaker Mahindra & Mahindra.
A spokesman told Wards Auto that the company is definitely planning a foray into the US market. The move is still in its early stages, as consultants try to choose a new name and brand identity that will be better received by Americans.
CEO Yoo-il Lee suggests US sales will be necessary for the company to meet its long-term sales goals. Executives forecast 300,000 annual vehicle shipments by 2016, however the company currently achieves the strongest growth in the Korean market.
Compact SUVs and crossovers fill most of Ssangyong’s lineup, along with a large MPV and a full-size luxury sedan. It is unclear if any of the current models are under consideration for US distribution, though any vehicle would likely have to be adapted to meet stringent regulations.
Ssangyong has yet to announce a solid time-frame for its US launch plans.
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