Lamborghini to expand Ad Personam customization program in Geneva

Lamborghini has announced that it will expand its Ad Personam vehicle customization program at the Geneva Motor Show to include its latest Huracan model.

Currently available for Lamborghini’s flagship Aventador, the Ad Personam program will allow buyers to tailor their Huracan to their specific tastes. The program will cover everything from leather colors to details like monogramed interiors.

Those taking part in the Ad Personam program can simply order the details from their Lamborghini dealer or travel to the automaker’s plant in Sant’Agata Bolognese, Italy, to work with a dedicated specialist.

Although the Geneva show will mark the start of the Ad Personam program for the Huracan, Lamborghini will show off what is possible through the program with a one-off Aventador roadster. That vehicle will feature a unique Blue Sideris exterior paint and Forged Composite accents throughout.

No pricing information was announced, but what’s a few extra bucks when you’re buying a six-figure super car?