The news may not come as much of a surprise, as the Insight was known to be one of Honda’s worst-selling cars. Rumors of the discontinuation circulated last year after the company appeared to have no plans to advertise the model in the US after 2014.
Contributing factors likely include the Insight’s primary competition, namely the Toyota Prius. The Insight achieves an EPA combined efficiency rating of 42 mpg, falling behind the 50-mpg benchmarks reached by the similarly-priced Prius c.
Sales appear to have been further cannibalized by Honda’s other models, including the Civic Hybrid and the fuel-sipping Fit.
Speaking to Bloomberg, a Honda spokeswoman noted that the company has informed dealers of the discontinuation and asked them to stop taking new orders.
It is unclear if Honda plans to introduce a new Insight in the future. After inventory is exhausted in US showrooms, the company will be left without an entry-level hybrid unless it brings in the Fit Hybrid or another alternative.
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