Speaking at the Geneva Motor Show, chief executive Dieter Zetsche boasted that “not everybody is in as favorable a situation as we are, that we can hardly produce as many cars are customers are asking for,” as quoted by Bloomberg. “Our product offensive is really just starting to take off.”
The company is currently considering ways to accommodate a surge in demand, though adding extra shifts at current plants is viewed as a temporary solution. Expansion with new facilities may prove necessary as the company continues to add new models to its lineup.
“North America is a feasible location for such an additional plant,” Zetsche said.
Mercedes-Benz is said to be experiencing particularly strong demand for its compact cars, such as the new CLA-Class. Other new models include the redesigned S-Class coupe, unveiled today in Geneva, along with a new C-Class sedan and GL-Class SUV.
Daimler has yet to announce additional details regarding potential sites for a new production facility in North America.
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