Speaking at a forum in New York, Ford’s president of the Americas, Joe Hinrichs, admitted that the company is working to overcome many of the software limitations that restrict the current system, in an attempt to keep up with advancements in technology.
“We said we’re going to lead in this space. We’re not standing still,” Hinrichs said, as quoted by The Detroit News.
The executive declined to provide any specific details surrounding the infotainment development work, though he acknowledged that consumers want the technology to “work seamlessly” and in a “simply intuitive way.”
Ford has introduced minor tweaks over the years, however Consumer Reports in 2012 described how MyFord Touch systems “stink.” The problems were said to be deep-rooted, as the technology has been built around a fundamental design that is “flawed.”
The company responded by adding more buttons and knobs to address the overcomplexity complaints, but many drivers still found the system to be counterintuitive and distracting at times.
“We’ve made a lot of progress,” Hinrichs promised, referencing data from 2014 model buyers that suggests the company is ahead of the industry average in terms of usability. “But that’s not good enough.”
The company has not disclosed a time frame for announcing additional details surrounding a possible next-generation infotainment system.
Leave a Reply