Fisker aims to bring hybrid Karma back to market by 2015

April 24, 2014
Fisker Automotive has remained optimistic under new ownership, setting a mid-2015 goal for relaunching the Karma luxury hybrid.

The startup also intends to launch a wagon variant, named the Surf, as early as 2016, followed by the cheaper Atlantic model in 2017, said Fisker president Roger Brown in an interview with the Orange County Register.

The executive acknowledges that such ambitious plans will be difficult to achieve, as the company — now owned by China’s Wanxiang Group — has yet to establish a new headquarters, decide if it will keep the Fisker name and figure out where the cars will be built.

Brown has downplayed criticisms surrounding the buyout, arguing that Wanxiang “didn’t buy the company to export the technology to China,” but rather to “build a great car company.”

Brown, a managing partner at Summit Strategic Investments, also notes that Fisker is trying to finalize a permanent CEO within the next 90 days. The company is also attempting to manage the expected hiring of 200 employees or contract workers that will be needed to run the company and build the cars.

Following the bankruptcy and buyout, only 25 employees out of the original 150 remain.

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