“Cars are my toys. I’m playing with toys all my life,” says Bentley Motors’ Director of Design Luc Donckerwolke. Those are the opening lines to Intelligent Details, a beautiful monochrome short film featuring the Bentley Mulsanne and shot entirely on the iPhone 5S.
The film almost serves as a better ad for Apple than Bentley. Not only was it filmed with the iPhone (with hundreds of dollars more in lenses and stabilization gear), but all editing took place on the iPad Air. In fact, very little is said of the Mulsanne’s specs — 6.75-liter V8, 8-speed automatic, continuously damping air suspension, 505 horses, 752 lb-ft of torque — as most of the attention is turned towards the $27,640 Entertainment interior option.
That’s on top of the $300,000 base price, but it does give you twin iPads and Bluetooth keyboards that fold out of the front seatbacks like the trays on a 747, only with chromed arms unstained by cranberry juice. Remember, these cars are meant to be driven in, not driven.
The luxe sedans do look gorgeous floating the cobblestone streets of New York before wafting into Brooklyn though. There are no bearded hipsters anywhere to be seen, however, as Donckerwolke and Head of Exterior Design Sangyup Lee (he of fifth-generation Camaro fame before departing GM for VAG) are both as sharply dressed as you’d expect the heads of Bentley design to be (in black suits of course). That is, until you see the film crew in the “making of” segment at the end.
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