SRT resumes Viper production

SRT has resumed production of the Viper at Chrysler’s Conner Avenue factory in Detroit, Michigan.

Last April, the automaker was forced to temporarily stop Viper production and lay off 91 employees because dealers in the United States and in Canada had a total of 756 unsold Vipers in their inventory. At the time, company executives downplayed the situation and explained buyers were waiting until the end of a particularly harsh winter to go car shopping.

SRT reports it has sold a total of 354 Vipers in the United States and 70 additional examples in Canada over the first six months of the year. The arrival of limited-edition models like the Time Attack (pictured) and the Anodized Carbon Editions has helped move cars off of dealer lots.