Dodge hasn’t officially announced sales targets for the new Challenger Hellcat, but a company insider revealed to Edmunds that the final figure will be 1,200 units. If true, the Hellcat’s $60,990 MSRP would be in serious jeopardy as dealers will undoubtedly demand a premium for the limited-edition model.
For its part, Dodge says it is still determining the right mix for the Hellcat.
“We are working on allocation formulas right now and scenarios on how we will allocate it,” Dodge CEO Tim Kuniskis said. “I can’t tell you exactly what we will do. Will we allocate based on past Challenger sales? Will we base it on Challenger V8 sales? On SRT and V8 (combined)?”
Kuniskis added: “Whatever it ends up being somewhere in that group of possibilities it will then be opened up to anybody who is a Dodge dealer.”
Dodge had about 2,400 dealers in the United States.
Dodge delivered 51,500 Challengers last year, which means the Hellcat should account for between 2-3 percent of total sales.
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