CEO: Dacia will eventually sell an EV

September 18, 2013
Dacia, the budget brand owned by the Renault-Nissan alliance, will eventually offer a pure electric vehicle, the Romanian automaker’s chief executive has revealed.


Thanks to the high costs of batteries and electronic components, the terms “budget” and “electric” haven’t met in the automotive world. However, Renault-Nissan CEO Carlos Ghosn believes the time will come when Dacia will have a pure electric in its lineup.

“When demand is ready for this, we will be there,” Ghosn told Auto Express at the Frankfurt Motor Show. “Obviously we are helping with demand by lowering the cost of electric cars and by signing agreements with cities across the world for electric cars.”


He added: “As cities get charging stations more people are going to come, and of course the cost of the cars will come down too. So there is nothing that forbids an electric Dacia car in the future. The day there is demand, of course, we will be able to produce it.”


Nissan was one of the first automakers to market with a modern EV with its Leaf hatchback, but automakers like VW and BMW are now joining the electric fray. Although that means added competition for the Leaf, Ghosn is confident that all automakers will benefit from the proliferation of plug-in technology.


“Mark my words, in time they are all going to come to it. You cannot continue to prosper in this industry without electric cars and plug-in hybrids,” he said.

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