July sales: Red-hot month for new car industry

August 2, 2014

Analysts predicted that July would be a banner month for new car sales, and with all the numbers now released, that’s certainly proved to be the case.

Chrysler Group enjoyed its best July since 2005, with overall sales rising 20 percent on solid growth from Jeep, Ram and even Chrysler itself. Impressive performances from its Sentra and Versa sedans mean that Nissan was also up by 12 percent

Still seemingly unaffected by recall concerns, GM saw a 9 percent upswing for the month, while over in Dearborn, Ford climbed 10 percent on demand for the Fusion, Escape and Explorer. Toyota, too, was among the gainers, recording a 12 percent improvement.

Honda suffered a minor dip of 2% – its Acura luxury division also fell 18% – but it was Volkswagen that fared worst among mainstream brands, continuing its regression from earlier this year with a 15% tumble.


July’s Numbers:

- Acura down 18% to 12,480
- Audi up 12% to 14,616
- Bentley up 4% to 201
- BMW up 10% to 26,409
– Buick
up 8% to 17,683
- Cadillac down 3% to 15,241
- Chevrolet up 8% to 175,155
- Chrysler up 17% to 23,455
- Dodge up 3% to 43,118
- Fiat up 1% to 3,807
- Ford up 9% to 204,373
- GMC up 22% to 48,081
- Honda down 2% to 123,428
- Hyundai up 2% to 67,011
- Infiniti up 10% to 8,538
- Jaguar down 26% to 1,187
- Jeep up 41% to 59,588
- Kia up 7% to 52,309
- Lamborghini up 2% to 59
- Land Rover up 15% to 4,643
- Lexus up 14% to 27,333
- Lincoln up 14% to 7,863
- Maserati up 324% to 1,132
- Mazda up 17% to 29,238
– Mercedes-Benz
up 15% to 29,406
- MINI down 2% to 5,811
- Mitsubishi up 21% to 6,349
- Nissan up 12% to 112,914
- Porsche up 13% to 4,300
- Ram up 18% to 37,699
- Subaru up 27% to 45,714
Scion
down 21% to 5,127
- smart up 15% to 1,351
- Tesla* up 28% to 1,800
- Toyota up 12% to 183,342
- Volkswagen down 15% to 30,553
- Volvo down 17% to 4,894

2014 Year-to-Date Numbers

- Acura down 2% to 90,431
- Audi up 13% to 98,965
- Bentley up 10% to 1,509
- BMW up 12% to 183,791
- Buick up 12% to 131,155
- Cadillac down 2% to 97,358
- Chevrolet up 2% to 1,203,063
- Chrysler down 11% to 164,523
- Dodge down 3% to 350,042
- Fiat up 13% to 28,779
- Ford down 1% to 1,429,883
- GMC up 8% to 280,452
- Honda down 1% to 784,913
- Hyundai up 1% to 431,445
- Infiniti up 13% to 67,879
- Jaguar up 1% to 9,504
- Jeep up 44% to 392,390
- Kia up 7% 349,722
- Lamborghini up 3% to 413
- Land Rover up 14% to 30,829
- Lexus up 17% to 166,022
- Lincoln up 16% to 52,385
- Maserati up 328% to 6,574
- Mazda up 9% to 185,669
- Mercedes-Benz up 9% to 192,513
- MINI down 22% to 29,963
- Mitsubishi up 29% to 46,021
- Nissan up 13% to 758,050
Porsche up 8% to 27,219
- Ram up 22% to 252,056
- Scion down 13% to 35,763
- smart up 20% to 13,697
- Subaru up 18% to 283,722
– Tesla*
up 13% to 15,030
- Toyota up 5% to 1,179,624
- Volkswagen down 14% to 209,697
- Volvo

Note that last month’s highlights and lowlights listed below are merely a selection of some of the month’s bigger movers.

Highlights
(sales up > 40%)
Cadillac Escalade (includes ESV) – up 115% to 3,894
Chevrolet Corvette – up 356% to 3,060
Chrysler Town & Country – up 41% to 11,370
Fiat 500L – up 49% to 1,436
Ford Expedition – up 59% to 4,371
Hyundai Equus – up 76% to 305
Kia Soul – up 45% to 14,709
Kia Sportage – up 75% to 4,412
Lexus GX – up 122% to 1,955
Mazda Mazda2 – up 159% to 2,075
Mazda Mazda6 – up 46% to 5,049
Mercedes-Benz S-Class – up 233% to 1,920
Nissan Sentra – up 54% to 17,579
Nissan Versa – up 74% to 15,630
Subaru Forester – up 48% to 14,524
Subaru Legacy – up 49% to 4,679
Toyota 4Runner – up 58% to 6,662
Toyota RAV4 – up 37% to 26,779


Lowlights (sales down > 30%)
Acura RLX – down 66% to 208
BMW X1 – down 54% to 1,003
Cadillac XTS – down 34% to 1,939
Dodge Viper – down 51% to 46
Hyundai Accent – down 32% to 3,755
Kia Cadenza – down 64% to 587
Lincoln MKS – down 49% to 530
Mazda MX-5 Miata – down 40% to 399
MINI Coupe – down 62% to 84
Mitsubishi i-MiEV – down 64% to 17
Nissan Juke – down 35% to 2,325
Scion iQ – down 48% to 174
Toyota Yaris – down 61% to 686
Volkswagen Beetle – down 53% to 2,452


*Automotive News estimate.

Photo by Nat Shirley.

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