“We’re expecting the X’s main selling point to focus on driving pleasure (acceleration, handling, AWD), cool features (upgraded infotainment system, falcon door feature, interior room and comfort) augmented by first-to-market safety features in the area of autonomous driving and ‘car learning,’” analyst Adam Jonas wrote in an investor note.
He argues that the Model S has already been a success, but the company has learned “many valuable lessons” in developing its first model designed and built entirely in-house. Financial and technical resources have also received a significant boost since the sedan was first introduced.
“We’d be disappointed if the Model X did not sweep every major Car of the Year award on offer by the automotive media,” he added.
The Model X launch has been delayed past initial expectations, but Tesla promises it will be available early next year after final prototype testing begins sometime this fall. It will be a unique offering in the luxury segment at first, though it may quickly face stiffer competition from a handful of new plug-in hybrid crossovers that are expected from German rivals in the next few years.
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