Rolls-Royce expects to sell record 4,000 cars in 2014

September 26, 2014
Rolls-Royce is reportedly on track to sell a record 4,000 cars globally in 2014, representing a four-fold increase in the past five years.

The ongoing rise in demand for the British luxury marque is helping finance vehicle development, potentially enabling the company to build its SUV without funding assistance from owner BMW, a company source has told Autocar.

Designers are still said to be working on sketches for the SUV, with the latest presentations showing “great promise” despite early difficulty converting the iconic Rolls-Royce car form into a taller vehicle.

Executives have previously promised the ultra-luxury SUV, if greenlit for further development, will bring an upright shape with a shooting-brake profile, rather than the sloping roof of crossover-coupe designs offered by other automakers.

Aside from the SUV, the company is also said to be continuing development of next-generation Phantom and Ghost models. Hybrid powertrains, sourced from BMW, are expected to be highlight additions for both, but plans for an all-electric have allegedly been dropped due to lack of customer interest.

If Rolls-Royce reaches its sales goal for the year, the profits are expected to reach around £500 million ($812 million USD).

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