Hyundai reveals 550-hp Genesis Sedan for SEMA

October 1, 2014
Hyundai has revealed its second SEMA show car, a Genesis ‘AR550′ Sedan heavily modified by ARK Performance.

The tuner has added a Rotrex supercharger to the existing 5.0-liter V8 engine, bringing output up to 550 horsepower. The powertrain also gets a wide range of ARK upgrades, including a performance intake system, high-flow catted test pipe, race-spec driveshaft and new exhaust.

The AR550 is easily distinguished by its AR Aero package by Infinite Auto Design, widening the front and rear bumpers and fenders. Carbon fiber side skirts and bumper components help complete the custom look, along with new headlights and gold-colored forged wheels.

The chassis has also been upgraded with an Airrex air suspension system, a front strut reinforcement bar and front/rear stiffened sway bars, while Brembo brakes help shave off speed.

The AR550 will be fully revealed at Hyundai’s SEMA press conference on November 4, alongside a Hellcat-killer 708-horsepower Sonata.

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