The campaign was designed to as a clever way to showcase a new advertising format that put billboards on the side of delivery trucks rather than on the side of buses run by Moscow’s public transportation company. The ad shows a city car-sized picture of naked breasts accompanied by the caption “they attract” as well as the name and phone number of the agency.
At least 30 trucks fitted with the billboard were released in Moscow last week. The distracting campaign unexpectedly wreaked havoc in the city, causing a total of 517 minor accidents. City officials asked the police to track down and impound all of the trucks.
Furious, drivers in Moscow have asked AdvTruck, the agency responsible for the ads, to help cover some of the damage caused by the mobile billboards. Surprisingly, the company agreed.
“In all cases of accidents, the car owners will receive compensation costs from us that aren’t covered by their insurance,” promised a spokesperson for AdvTruck in a statement published online.
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