The flagship coupe has struggled to maintain sales momentum over the past two years, forcing Chrysler to lay off dozens of employees and halt production twice as dealer inventory continued to grow.
The latest production interruption began in early July, though the Viper line has only been operational for less than two weeks since mid-April.
The 2015 Viper received a few new colors, but the biggest change was a $15,000 price cut. The company also provided a $15,000 certificate for any buyers who purchased a 2013-2014 model at the higher sticker price.
The discount appears to have revitalized sales, with September shipments up by 140 percent to 108 units, though it remains unclear if the momentum can be maintained going forward.
“Our goal with the repositioning was just to align the car with the market and get the car priced where it will sell better,” Dodge head Tim Kuniskis said at a recent press event, according to quotes published by Automotive News.
The company is still waiting for inventory levels to drop slightly before restarting the assembly lines, likely sometime in the middle of November.
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