SEMA LIVE: Ram’s 2500-, Promaster-based concepts

November 5, 2014
Chrysler’s Ram division has traveled to the SEMA show in Las Vegas to introduce two new concepts.
The first concept is called Ram 2500 Outdoorsman. Designed for those who like to venture far into the wilderness, the truck’s off-road capacity is increased by a Mopar lift kit, a winch, Blistein shocks all around and 35-inch BFGoodrich tires mounted on 17-inch bead-lock wheels.

The truck also gains a number of accessories including a roof rack, a tailgate that can be converted into a bench seat with room for two and a step that facilitates access to the bed. Blacked-out headlights and a Swamp Green Thing paint job with camouflaged accents wrap up the look.

Ram’s second concept is dubbed the ProMaster Hospitality Van. Aimed primarily at small businesses, it has been converted into a mobile lounge with counter displays, merchandise displays and cabinets. Ram has even fitted the van with a cooled compartment that makes it possible to serve ice cold beverages.

Visually, the ProMaster Hospitality Van gains a two-tone gloss black and blue paint job, 12-spoke alloy wheels and Mopar graphics all around. The sliding door on the driver’s side has been replaced by a large panel that swings up.

Ram has not announced if the concepts preview production-bound models.

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