Cadillac finds New York home

November 17, 2014

Cadillac has a home in New York. GM’s luxury brand has signed the rental agreement for their new headquarters, located in the 330 Hudson building in Hudson Square.

The report came late Friday, and according to the New York Times, the lease deal gives Cadillac the top two floors of the 16-story building. That’s 34,000 square feet, or approximately 42 Manhattan apartments.

Built in 1910, the limestone structure is located at the intersection of three trendy neighborhoods — SoHo, Greenwich Village, and Tribeca — known for their famous art galleries and fashion boutiques and film festivals. The building itself was a former warehouse with a stone and brick colonnade facade. The glass-enclosed addition where Cadillac will reside was a modern addition completed in 2013.

Cadillac boss Johan de Nysschen’s controversial relocation hopes to capitalize on New York’s thriving culture as a crossroads of art, business and commerce. De Nysschen famously relocated Infiniti headquarters to Hong Kong when he headed Nissan’s luxury brand. He told the Post, “New York is a natural hub of activity for luxury brands and global and international business,” adding, “How much that will aid us remains to be seen, but that’s the basic thinking behind it.”

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