Mitsubishi considers plug-in Pajero, Mirage sedan for US in 2015

November 18, 2014
Nearing the end of a successful year in the US market, Mitsubishi is already talking about expansion plans to help boost profits even higher for 2015.
Both the Outlander Sport and Mirage hatchback were met with better-than-expected demand in North America, together representing more than half of the company’s US sales so far in 2014.

SUVs will remain a top priority for 2015, with a plug-in Outlander scheduled to arrive late in the year or early in 2016. The seven-passenger crossover will likely be sold alongside the Pajero, known as the Montero in the US before it was pulled from the market nearly a decade ago.

“We are putting our emphasis on SUVs in the United States,” Mitsubishi CEO Osamu Masuko told Automotive News in a recent interview. “So we have to think about introducing the next-generation Pajero to the United States. There’s going to be a PHEV version.”

The company is also considering a sedan version of the Mirage, known as the Mirage G4 or Attrage in other markets. Masuko suggests a midsize sedan is also under consideration.

The Japanese automaker expects to make a modest $26 million profit in the US for the current fiscal year, following years in the red.

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