The seller, Luke Aker, posted his Maxima on Craigslist for $1,400, complete with a ratchet strap to hold the hood down, plenty of tears in the seats, weathered paint and other broken pieces.
Aker then created a YouTube commercial, “Luxury Defined,” that mimics advertisements for new luxury vehicles. He even tasked Irish broadcaster Rick Whelan with performing a voiceover in the baritone style of Richard Burton.
“Once we saw his brilliant video, we knew we had to do our part to help Luke’s land-yacht live on!” said Nissan. “So we bought it and, based on fan suggestions, restored it to its former glory.”
Nissan followed up with its own YouTube video, dramatizing the restoration process and presenting the polished final product. The Maxima will now be on display at Nissan’s headquarters.
The Craigslist ad and original YouTube segment appear to be a marketing victory for Aker, serving as a successful self-promotion for his work in the film industry.
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