Automobile personalization has long been a service exclusive to premium brands like Ferrari and Rolls Royce, but Nissan has announced it will begin offering on its sporty Juke crossover starting this month.
The Nissan Color Studio gives buyers several options for customizing their already funky Jukes at the dealership before they sign on the dotted line. Up to 12 different parts can be chosen, including bumper accents on either end, headlight bezels, mirrors, door and hatch handles, door sill inserts, and the hatch accent. In the cabin, floor mats and the trim surrounding the tweeters and vents are customizable. Even the 17-inch alloy wheels can be chosen with your color preferences.
Each of the parts listed above can be had in one of eight colors: red, yellow, orange, electric blue, dark purple, white, matte black or faux carbon-fiber. In addition piano black is available for the interior bits as well.
Though the parts do cost extra, they can be installed by the dealership and financed there as well. Most of the parts can be retrofitted to previous Juke models dating back to 2011 too.
To make the announcement at the LA Auto Show Nissan enlisted the help of football player Marcus Allen, a winner of the coveted Heisman Trophy for outstanding college players. Nissan is a supporter of the Heisman Trust.
Nissan believes “‘Personalization’ continues to be a growing consumer trend,” citing home appliances and mobile phones as two other areas where consumers expect to be able to put their own touches and accessories on their purchases. It is unknown whether Color Studios will be offered on other models yet.
Live images by Ben Hsu.
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