Aston Martin has begun building a track on a frozen lake in Crested Butte, Colorado, for an exclusive driving event.
The Aston Martin On Ice program is said to have been a success when it was first introduced last winter, and now the British luxury marque is back in the Rocky Mountains for a second run.
The Aston Martin On Ice program is said to have been a success when it was first introduced last winter, and now the British luxury marque is back in the Rocky Mountains for a second run.
Participants will have a chance to receive one-on-one training with Aston instructors, who will teach drivers how to maximize speed and retain control around the 10-acre site.
The frozen lake has been partially plowed and graded to include a braking/cornering exercise loop, slalom, skid pad and full mile-long road circuit.
“Combining extreme driving, in an extreme environment, with typically sumptuous Aston Martin luxury living, the 2015 On Ice activity is sure to be amongst the highlights of our year,” said Aston Martin The Americas president Julian Jenkins.
Aston won’t be the only company in Colorado this winter, following a similar announcement by Lamborghini for a separate ice-driving event near Aspen.
Leave a Reply