General Motors has reportedly slashed base prices for four different models.
The Buick LaCrosse has received the biggest discount of $2,570, bringing the entry point down to $31,065, according to a CarsDirect summary of the changes.
The Buick LaCrosse has received the biggest discount of $2,570, bringing the entry point down to $31,065, according to a CarsDirect summary of the changes.
The GMC Terrain sticker has been cut by $2,490 to $24,070 — $4,000 below the Ford Edge — while the base Chevrolet Equinox now commands $22,120, a $2,400 discount.
The Chevrolet Cruze has also been included in the campaign, with a savings of $1,575 that brings the MSRP down to $16,170.
GM appears to be expecting dealers to share the pain, with significant narrowing of margins between the MSRP and invoice pricing, according to the report. For example, the basic LaCrosse now has a gap of just $150 — down from almost $1,350.
Leave a Reply