Chevy is now cranking out about 160 units of the Corvette Stingray per day at its Bowling Green, Kentucky, production facility, but even at that clip the automaker won’t be able to stock dealer showrooms until at least next spring. The Bowling Green plant is currently running on just one shift, but Chevy will hold off on adding a second to meet demand.
“We’ve seen this again and again. You bring out a new Corvette and the demand is sky-high at the beginning, and then it tapers off,” Corvette Chief Engineer Tadge Juechter told Automotive News. “It’s not worth making that investment [of a second shift], even though for awhile we make a lot more money getting those cars out there.”
At the factory’s current production rate, Chevy will build 30,000 units of the 2014 Corvette during its first year. In comparison, Chevrolet built 14,960 Corvettes in 2012.
General Motors hasn’t commented on Corvette orders, but some say the company has at least six months worth of orders in hand. GM will soon add Corvette Convertible production to the mix in Kentucky, which could initially slow the manufacturing process and extend customer waiting periods.
GM invested $131 million into the Bowling Green plant to ready it for C7 Corvette production.
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