Hyundai teases refreshed Optima ahead of Geneva reveal

February 10, 2015
Kia has previewed its redesigned Optima, scheduled to make its formal appearance next month in Geneva.
The concept is said to be the 11th car designed by Kia’s European design studio, located in Frankfurt, Germany. The team has worked to refine the existing design, refreshing the front end with a new bumper and LED headlights.

The concept also features slim side mirrors, unique alloy wheels and what appears to be a panoramic roof, together giving the car a more upscale, sportier appearance compared to the current production edition.

“With confident, powerful lines which sweep elegantly from Kia’s hallmark ‘tiger-nose’ grille towards the rear of the vehicle, Kia’s new concept car embodies modern design and refined, understated energy,” the company said in a statement.

The company has not yet disclosed any specific details, such as powertrain changes, ahead of its March 3 unveiling.

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