Cadillac dealers are now taking orders for the 2016 ATS-V.
Brand chief Johan de Nysschen previously rejected calls for the company to discount its lineup to better compete with the Germans. The strategy is reflected in the ATS-V base prices, set at $61,460 for the sedan and $63,660 for the coupe. Perhaps not coincidentally, both are exactly $540 below the equivalent BMW M3 and M4 price tags.
Brand chief Johan de Nysschen previously rejected calls for the company to discount its lineup to better compete with the Germans. The strategy is reflected in the ATS-V base prices, set at $61,460 for the sedan and $63,660 for the coupe. Perhaps not coincidentally, both are exactly $540 below the equivalent BMW M3 and M4 price tags.
Both body styles are powered by the Cadillac Twin Turbo six-cylinder engine, producing 455 horsepower and 445 lb-ft of torque — slightly more than the M3/M4, though final curb-weight figures have not yet been announced. Drivers can expect to get to 60 mph in 3.9 seconds before topping out at 189 mph.
Other sport-focused upgrades include Brembo brakes, magnetic ride control, improved chassis control and traction management, tri-compound tires and a carbon-fiber hood, among other features.
“The V-Series is the ultimate expression of Cadillac’s re-ignited product substance and the passion at the core of our brand,” said de Nysschen.
The ATS-V’s larger, more powerful cousin, the 2016 CTS-V, is scheduled to arrive in showrooms this summer.
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