Infiniti Europe has produced a new video showcasing its portfolio of luxury vehicles, but rather than the traditional footage of high-performance cars tearing through deserts kicking up roostertails of dirt, it takes a different tack.
Working with someone who actually, on his own volition, calls himself Megadon Betamax, Infiniti created a song composed entirely of sounds emitted from its cars. Mr. Betamax, a music producer, recorded nearly every noise made by Infiniti Q50, QX70 and QX80 cars brought into a studio. The notes were then remixed into a bass-heavy electronic ditty titled “Chromatic.”
Despite the name, the result is actually quite clever. Much of the track is made up of sounds one might expect — slamming hoods, revving engines, wooshing wipers — but even more obscure sounds like the buzz of the electric motors in the power adjustable seats, the satisfying pop of the opening trunk latch, and the beeps of the backup camera warning. There’s even vocals provided by the navigation/infotainment unit.
Accompanying the track is a music video in which kaleidoscopic images of Infiniti cars dance, headlights flash, and alloy wheels thump like subwoofers. You can, if such is your whim, download the mp3 from iTunes, Amazon, or Google Play.
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