FCA shutters Chrysler brand in the UK

March 18, 2015
Fiat-Chrysler Automobiles has begun its official withdrawal of the Chrysler brand from the United Kingdom.
According to AutoExpress, the brand is being discontinued due to increasingly strict CO2 standards and declining sales.

The first wave of cars to be discontinued will include the 300C and Grand Voyager. Neither has been refreshed for several years. The only remaining vehicle in the lineup will be the Fiat-based Ypsilon supermini, which will be available via special-order only as dealerships are transitioned away from the Chrysler brand.

Lancia will follow Chrysler, becoming a home-market offering for Italy as FCA revamps its European strategy. Fiat, Alfa Romeo and Jeep dealerships will continue to operate in the UK and mainland Europe.

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