Up front, nearly all of the Picanto’s design elements are found on the 330, including the elongated oval headlights, the shape of the fog lights and even Kia’s widely-used Tiger Nose radiator grille. The copy/paste treatment continues out back with boomerang-shaped tail lamps, a roof-mounted spoiler and vertical reverse lights integrated into the bumper.
The 330 stretches 135 inches long, 59 inches wide and 58 inches tall, dimensions that make it about as big as the Picanto. When viewed from a distance, the biggest difference between the 330 and the Picanto is the that former seemingly rides on smaller alloy wheels.
Surprisingly, the 330 features its own design in the cabin, though it boasts Picanto-like door panels.
Designed largely for China’s crowded urban centers, the 330 is powered by an all-electric drivetrain that teams a small electric motor with either a lead-acid or a lithium-ion battery pack. In its most potent configuration, the 330 offers a driving range of about 100 miles and a top speed of 37 mph.
Last year, Land Rover promised to sue China’s Landwind over a blatant copy of the Range Rover Evoque. Kia has not indicated if it plans on taking similar actions against Yogomo and the 330.
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