Chief executive Andy Palmer suggests a crossover will be a central element in the strategy. The utility vehicle will be followed by a new sedan and another new model, with all three built upon one of two new platforms to arrive within the next six years.
“It sounds contentious to say Aston Martin is going into crossovers, but sometimes that is what you have to do,” Palmer told Automotive News Europe.
The executive promises the production crossover will have five doors, including the hatch, and will be “a little higher, a little taller” than the all-wheel-drive DBX concept that was revealed in Geneva, according to a separate interview with Car and Driver.
Palmer all but confirmed the identity of one mystery model, pointing to a Lagonda pin on his lapel when referring to a sports sedan that will “carry that beautiful badge.” The hint corroborates reports that claim Aston Martin is building another version of the Lagonda for global markets, separate from the 200-unit Rapide-based model that will be limited to customers in the Middle East and other select markets.
The new models are expected to begin rolling out in the next few years.
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