Bologna Motor Show canceled due to lack of interest

The organizers of Italy’s Bologna Motor Show have announced the event has been canceled due to a complete lack of interest from exhibitors.

The 38th annual Bologna show was scheduled to take place from December 7th to the 15th.  With just 133 exhibitors signed up last year, Bologna is a small show compared to Frankfurt, Geneva and Paris and there are rarely any global debuts but it is one of the biggest car shows in Italy and the only one that takes place annually.

Marred by economic uncertainty, Italy’s car market has recently taken a heavy hit and new car sales have dropped by about 50 percent since 2007.  While Fiat, Lancia and Alfa Romeo would have undoubtedly attended the show, competing automakers from France, Germany and Japan have little incentive to spend a fortune on traveling to Bologna and setting up a stand in order to display cars they know consumers will simply not buy.

The whole scenario sounds like déjà vu because the Turin Motor Show, once one of Europe’s biggest industry gatherings, was canceled in 2012 and has not been held since.

GL Events, the French firm that organizes the Bologna show, has tentatively announced the event will return next year.  <![CDATA[
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