The victory marks the first repeat appearance for the Ram 1500, which previously won in 2013 and 2011; in 2012, the Ford F-Series was victorious. A new diesel engine, the first offered in a modern light-duty pickup, helped push the Ram to the top over a fully redesigned Chevrolet Silverado range and a heavily revised Toyota Tundra lineup.
About a dozen representatives each from Chrysler, Ford, General Motors and Toyota, in addition to crossover and SUV builders ranging from Land Rover and Mercedes-Benz to Kia and Subaru traveled to the Knibbe Ranch outside of San Antonio to attend the Truck Rodeo. Over 60 vehicles from nearly every SUV, crossover and truck manufacturer were on hand, but the big award – literally, since the trophy presented is several feet tall – was the Truck of Texas.
The entire Ram lineup won the coveted Truck Line of Texas Award.
Award winners typically boast about the award in marketing targeted at consumers in Texas, the largest pickup truck market in the world.
Although Ram was the big winner overall, it wasn’t the only automaker to go home happy. Awards were presented for a number of individual categories, although the big prizes were the overall category winners.
Award Winners at the 2013 Texas Truck Rodeo
- Compact Crossover: Nissan Juke
- Midsize Crossover: Hyundai Santa Fe
- Full-size Crossover: Nissan Pathfinder
- Luxury Crossover: Acura MDX
- Compact SUV: Jeep Cherokee
- Midsize SUV: Jeep Grand Cherokee (EcoDiesel)
- Full-size SUV: Dodge Durango
- Compact Luxury SUV: GMC Terrain Denali
- Midsize Luxury SUV: Jeep Grand Cherokee (Summit EcoDiesel)
- Full-size Luxury SUV: Land Rover Range Rover
- Off-Road SUV: Jeep Wrangler
- Midsize Pickup: Nissan Frontier
- Luxury Pickup: Ram 1500 Laramie Longhorn
- HD Pickup: Ram 2500 HD
- Off-Road Pickup: Ford F-150 SVT Raptor
- Commercial Vehicle: Ram ProMaster
- Best Powertrain: Ram/Jeep EcoDiesel 3.0-liter V6
- Best Connectivity: Chrysler’s Uconnect Access
- Best Technology: Ram five-link coil rear suspension
Overall winners
- Crossover (CUV) of Texas: Hyundai Santa Fe
- SUV of Texas: Jeep Grand Cherokee
- Truck of Texas: Ram 1500
- Truck Line of Texas: Ram
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