The company did not identify the mystery model, but the project is said to be “unlike any in the plant’s 32-year history.” It will require a $245 million investment and promises to add 300 jobs.
The plant has encountered a bit of trouble this year, with production cuts of its core models: the Chevrolet Sonic and Buick Verano. Assembly lines have been slowed several times, as sales of both cars slid by 29 percent and 15 percent, respectively, during the first five months of the year.
It is unclear if the upcoming model will be related to the Chevrolet Bolt, which has already been confirmed to be built at the Orion factory. The company is said to be targeting annual sales volume of 25,00 to 30,000 units.
Speculation suggests the Bolt could begin production as early as late 2016, however it is unclear if battery prices will drop far enough within a year to make a business case for a $37,500 (before government incentives) EV with a range of more than 200 miles.
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