Infiniti is taking to the airways with a new commercial for its QX60 inspired by the 1983 hit movie “National Lampoon’s Vacation.” The spot also happens to coincide with the remake of the classic film, which hits theaters later this month.
The 30-second commercial, titled “Vacation,” plays off the classic scene in the movie where a blonde-haired Christie Brinkley rolls up beside Clark Griswold’s Family Truckster- in a red Ferrari 308 GTS. Only this time it’s an Infiniti QX60 (we doubt it’s a hybrid) and the blonde is driving a Lamborghini Gallardo convertible.
As for Clark? He’s been replaced with actor Ethan Embry who played Rusty in “Vegas Vacation.” Brinkley also makes a return, this time as Embry’s wife.
“The ‘Vacation’ scene is so iconic, and we wanted to recreate it through the lens of a modern day family in a luxury SUV,” said Allyson Witherspoon, director of Marketing Communications and Media, Infiniti USA. “We knew we might have struck an interesting cultural moment, but having Christie and Ethan involved really elevated the concept given their history with the movie franchise.”
The QX60 isn’t as iconic as the Griswold’s Family Truckster, but we bet it’s a whole lot more comfortable for a cross-country family road trip.
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