Designed by former Saab designer Einar Hareide, the BX7′s front end gains sharp, slightly up-swept headlights and a 17-slat grille with a modern rendition of the diamond-shaped emblem found on Borgwards built half a century ago. It inaugurates the design language that will influence all of the company’s upcoming models.
The BX7 stretches 185 inches long, a figure that makes it roughly half a foot shorter than a BMW X5. Borgward hasn’t revealed if the BX7 is an all-new model, or if it rides on an existing platform.
Interior pictures haven’t been published, but the car maker says the BX7 will be offered with either five, six or seven seats. A 12.3-inch touch screen will run the SUV’s infotainment system, and buyers will be able to order adaptive cruise control and a 360-degree camera.
German magazine Auto Bild reports the BX7 will go on sale in China, where it will be built, and in a handful of emerging markets next year. The company hopes to eventually sell cars in Europe once again, but a more specific time frame is not available. At this point, seeing the Borgward brand return to the United States – where it was present from 1949 until it shut down in 1961 – is unlikely at best.
What’s next?
To quickly re-join the ranks of mainstream automakers, Borgward ambitiously plans on introducing no less than two new models every year until it has built up a full lineup made up largely of crossovers and sedans. If everything goes according to plan, Borgward will build 800,000 cars annually in 2020 and no less than 1.6 million cars a year by 2025.
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