General Motors is launching a new online service intended to make the used-car buying experience a little easier.
Called the Factory Pre-Owned Collection, the new service is essentially an online nationwide catalog of low-mileage vehicles from GM’s Chevrolet, Buick, GMC and Cadillac brands. Consisting of former lease, daily rental and company-owned vehicles, all vehicles must have fewer than 37,000 miles to qualify for the program.
“We know that many of our customers who are shopping for a used car want to complete more of the process online, and that number is growing,” GM CEO Mary Barra said. “GM is already a leader in online new car shopping with our Shop-Click-Drive service, and we are expanding it with the Factory Pre-Owned Collection, making GM the first automaker to offer this choice to consumers.”
All cars sold through the Factory Pre-Owned Collection will come with a factory-backed bumper-to-bumper warranty. Buyers will also get a three-day/150 mile exchange program, a three-month trial of OnStar and SiriusXM satellite radio.
Buyers will also be able to use Kelley Blue Book’s fair market pricing tool, which shows how much other people in their area have paid for similar vehicles. “Kelley Blue Book’s mission is to provide this type of trusted valuation and car shopping information to help consumers make the best possible purchase decision,” said Jared Rowe, president of Cox Automotive Media Division, which includes Kelley Blue Book.
GM hasn’t released full details on the program, but a potential buyer must reserve their vehicle using a participating GM dealer. It remains to be seen if there will be a transfer fee to have a particular vehicle shipped to your local dealer.
The Factory Pre-Owned Collection will officially launch next month.
Photo by Mark Elias.
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