Fiat Chrysler Automobiles has created another executive position responsible for improving safety.
The company has appointed Kristen Kreibich to serve as Safety Advocate, tasked with ‘enriching the safety culture’ both internally with FCA employees and externally via collaboration with regulators, trade associations and other entities.
“In addition to highlighting the Company’s safety engineering achievements, she will share her insights about proposed legislation and the evolution of the safety landscape,” the automaker said in a statement.
Kreibich joined FCA two decades ago as a production supervisor. She has since been responsible for certain safety-focused tasks, including interaction with the Insurance Institute for Highway Safety.
The company claims to have more than doubled its safety workforce in approximately one year, following high-profile clashes with the National Highway Traffic Safety Administration. Alleged wrongdoing in nearly two dozen recalls led to fines of up to $105 million, while underreporting of deaths and injuries brought a potential penalty of $70 million.
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